New Delhi, July 17, 2012: To tingle the taste buds and add
freshness to the palateDomino’s Pizza, the market leader in the organized pizza
home delivery segment in India, launched its all - new Stuffed Garlic Bread,
which has creamy layer of mozzarella cheese mixed with golden corn and tangy
jalapenos, stuffed inside the bread. Priced at Rs. 79, the newly introduced
product is available at all Domino’s stores across the country. There is also
an introductory offer of 45/- on Stuffed Garlic bread along with Medium pizzas
and Coke.
The new product is supported by a
TV Commercial and in-store collaterals like door hangers, banners, box toppers,
danglers, translites, dine-in menu cards, standee and more.
With every product launch,
Domino’s uses innovation and creativity to bring new taste experiences to
consumers. The iconic brand in the QSR Industry, Dominos Pizza, exhibits its
tagline of happiness home delivered through the new TVC launched today that
talks about how people like to give pleasant surprises to their much loved
ones.
Commenting on the new offering
Mr. Harneet Singh Rajpal, VP Marketing, Domino’s Pizza India said, “Research
has indicated that in our category, consumers are always looking for new
variety of offerings. While old favourites continue to charm consumers, new
additions to menu give them a reason to try different tastes.We are confident
that with the launch of this new Stuffed Garlic Bread, Domino’s Pizza will
scale new peaks in its endeavour to exceed customers’ expectations on taste and
quality. We are committed to enhance the taste experience of our customers with
the new innovative delicious products at a regular interval”.
Speaking on the new TV ad, Mr.
Harneet Singh Rajpal said, “Our new TVC is based on the consumer insight
that people like to give pleasant surprises to their loved ones and friends.
TVC showcases a young man proposing to his girlfriend, in a
simple but unconventional way, using the new Stuffed Garlic Bread. So the
surprise inside the bread rubs on the surprise that the young man gives to his
girlfriend. In a way the commercial creates a visual of happiness and mouth
watering ingredients of the product”.
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