Nach Baliye Finale creates waves globally
~~Jay and Mahhi win the title~~
Mumbai, 24.03.2013: Star Plus wrapped up yet another successful season of its highly popular non fiction show - Nach Baliye. The show in its 6th season had an extremely successful run ever since its launch with a 4.1 tvr. There was much hype and anticipation around the 3.5 hour Grand Finale which aired on the weekend. While the ratings for the finale are yet to come out, but the hype generated around the show in the digital world was unprecedented. The show started trending on Twitter much before the telecast of the show and reached no.1 on Twitter in India. It continued to stay on top for the entire day and through the night. But the truly phenomenal achievement was that the show reached the no.1 spot on Twitter worldwide. According to the twitter tracking tool, as viewers from all over the world joined in the conversation, the hashtag #NachFinale generated over a 100 million impressions worldwide.
Speaking on this spokesperson said ' Not only has the show generated big ratings on TV, it has also been a huge success on digital. The show has generated more than a billion impressions on digital since its launch. We received a massive 1.5 crore votes from the audience through the series, showcasing the extent of engagement the show generated. We are delighted that it ended by trending worldwide at no.1'
The grand finale, featured spectacular performances by Shilpa Shetty, Terence Lewis, Tamanaah Bhatia, host Karan Wahi and all the participating celebrity couples. It culminated with Jay Bhanushali and Mahhi Vij winning the much coveted title.
Star Plus has announced the launch of Nach Baliye - Shrimaan vs Shrimati as an extension of the popular format. The show will air from 6th April, every Sat- Sun at 9pm
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About Star India
༯span>STAR India has defined India's broadcast media for the last two decades and is today one of the leading, pan India, media and entertainment conglomerates.
The STAR India network comprises of close to forty channels in eight languages received by more than 400 million viewers every week across India and 100 other countries. Its channel portfolio includes Star Gold, Channel [V], Star Jalsha, Star Pravah, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1, General Entertainment Channel. STAR India has a leading presence in regional broadcasting as well through a bouquet of joint venture channels i.e., Asianet channels and Star Vijay.
For further information, please contact:
Parul Sharma
Assistant Vice President
Corporate & Marketing Communication
STAR India
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