Prachi Desai masters the art of Balloon Sculpting with Tata Sky VoD-DIY

      ~ India’s first ever Video-on-Demand service to offer a range of hobbies to be learnt as per your convenience! ~

~ The young and Pretty Prachi Desai masters the art of Balloon Sculpting with Tata Sky VoD-DIY~

Delhi , March 12, 2013: After introducing a host of industry firsts, Tata Sky, the technology leader in the Indian DTH industry is all set to introduce yet another first with the launch of VoD-DIY (Do-it-Yourself) as part of the Video on Demand (VoD) service for all its Tata Sky+ HD subscribers.

VoD-DIY service will feature an assortment of over 600 easy to learn videos under multiple genres including Craft, Musical Instruments, Health & Fitness, Ayurveda, Hobbies, Cooking, Beauty & Skincare and a lot more in greater picture quality, for easy download. They offer subscribers the perfect platform to learn some of their favourite hobbies that they always wanted to. With Tata Sky they can now do it as per their convenience from the comfort of their homes on demand and on TV.

Commenting on the launch, Mr. Vikram Mehra, Chief Marketing Officer, Tata Sky said, “Based on consumer research, one key insight that strongly came out was that given the busy lives that most people lead nowadays, there was not enough time for them to pursue any personal interests & hobbies.  Using our pioneering technology, we decided to introduce the VoD-DIY service to meet this consumer need.”

“The new VoD-DIY service offers our subscribers plethora of options that enables them to engage themselves in some productive learning and interesting activities. What makes this initiative extremely special is the fact that each training video is easy to download, simple to navigate and the possibility of learning something new things every single day! Moreover using the pause and rewind function on the Tata Sky+ HD box, subscribers can watch the same video multiple times until they master the activity.” added Mr. Mehra.

Some exciting facts about the VoD-DIY Videos:

-          They are easily accessible as they are directly available on television

-          The video quality on television is superior as compared to other mediums.

-          Also, the content is highly curated and is 100% relevant to the Indian market. 

-          Currently there are 600 different categories of videos uploaded and in the next couple of months 400 more videos will be added to VOD – DIY

Now why don’t you, Do –It –Yourself?

About Tata Sky

Tata Sky Ltd., the JV between the TATA Group and STAR is committed to offering viewers the best of pay television through its nationwide satellite television service. Tata Sky offers subscribers a most comprehensive channel line-up ranging from movies, news, entertainment, sports channels and interactive services in DVD quality picture and CD quality sound. For more information on Tata Sky, visi­­­t www.tatasky.com.

For further information, please contact

Tata Sky – Franko Williams - +91 9819885458

franko.william@tatasky.com

Corporate Voice|Weber Shandwick –

 Supriti Sinha +91 9810960590/ Prateek Rai Chaudhary +91 9899383985

 supriti@corvoshandwick.co.in, prateekchaudhary@corvoshandwick.co.in