Gupshup Launches Messenger App that enables users to

Reach Everyone

App bridges smart- and feature-phones to offer an integrated messaging experience

New Delhi, February 6, 2013: Gupshup Technologies today launched its mobile application called GupShup Messengerthat takes social messaging to the next level. The app enables users to reach everyone. The app bridges smart-phones and feature-phones enabling users to reach every mobile device. The app combines public and private messaging in one place enabling users to reach every friend and follower.

The GupShup app works on Android, iOS, Blackberry and Nokia S40 platforms. The app, along with the previously available SMS and web interfaces, enables GupShup users to now send and receive messages from every mobile and web device. Smart-phone users send / receive messages using the data channel, while feature-phone users send / receive messages using SMS. If the message recipient does not have the app, GupShup will deliver a text message to them free of cost. In a way, that's unlimited, free text messages bundled into the app the app user need not buy an SMS plan.

ㅭerging markets such as India and Indonesia have numerous feature-phone users even as smart-phone adoption is growing. Services like GupShup that integrate data and SMS, are well suited to the needs of emerging markets䬠saidBeerud Sheth, co-founder and CEO of GupShup. He added, 㓯cial media tools cannot afford to leave vast populations out of the conversation they must be inclusive, not exclusive䮠

GupShup Messenger includes many innovative features. By combining public and private messaging in the same app, users can seamlessly switch and easily share messages with followers and friends respectively. The public messaging feature enables users to follow any of GupShupⳠnumerous communities or post messages to their own. The private messaging feature makes the whole address book active and reachable, unlike other messenger apps that can only reach users that have also downloaded the same app. The app includes a rich collection of emoticons that allows users to express themselves in personalized ways. The app includes access to a large, growing online library of emoticons, to which users can even upload their own!

The GupShup service is used by over 65 million users that have created over 5 million communities. Existing SMS users of GupShup that migrate to the app will still maintain their profiles, history and relationships with other users. The service, previously known as SMS GupShup, will now be known simply as GupShup, reflecting itⳠextension beyond SMS.

GupShup also provides mobile marketing and engagement solutions that enables businesses to interact with consumers. Businesses use GupShup to acquire new customers or engage existing ones. Thus, GupShup enables brands and businesses to reach millions of users with targeted mobile messages across specific geographies. On any given month there are over 2 billion messages exchanged via GupShup.

Gupshup was part of the nominations in the Global Mobile Awards 2012 under the category Ⴅst Product, Initiative or Service for Underserved Segments⮼/font>

About GupShup

GupShup is a social messaging service that enables users to send messages, privately to friends, or publicly to followers. The service works on every mobile device and can be accessed via SMS, web, wap or mobile apps. It has over 65 million users in India, and expanding internationally. Over 25,000 Small Businesses and 500 Brands use GupShup to acquire new customers, engage existing ones, and reach millions of users with targeted mobile messages.

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Regards

Abhishek Kumar

Value 360 Communications - An Affiliate of Huntsworth
252 L, 2nd Floor, Sant Nagar, East of Kailash
New Delhi 110065