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Aug 21 Vol 01, Issue 1006 TODAY'S TOP HEADLINES Upping match play for U-13s in India: AIFF technical director Baan set to unveil road map Critical in the context of high probability that has been evinced in many quarters of Fifa awarding the hosting rights for the Under-17 World Cup in 2017 to India English football clubs playing 'casino economics': Study Percentage of turnover spent on players up from 48% in 1997 to 70% in 2011, HIGH PAY CENTRE, in its report Football mad: are we paying more and getting less?, reveals. India cricket tour: Royal Stag is New Zealand team shirt sponsor Pitch International signs up Royal Stag, a semi-premium Indian blended whisky, as the New Zealand cricket team's shirt sponsor for its upcoming India tour. Reds launch MUTV in Japan 3-year partnership targets club's 4 million followers in Japan; covers matches, interviews and behind-the-scenes footage. MUTV content will be available on Fuji ONE, TWO & NEXT. SLC gets $2.5m from ICC for World T20 related expenditure Sri Lanka Cricket has received from the ICC an outright grant of $500,000, $1m as advance and $1m as a long term loan payable by 2015 to develop infrastructure for next month's World Twenty20 tournament. Ficci to lobby for industry status for sports Such status would assist in transparency, professionalism, accountability and growth of sports and facilitate viability gap funding and soft loans for sports projects, says Ficci president. Vijay, Yogeshwar get Khel Ratna; 25 sportspersons for Arjuna Award Sports ministry has announced that Olympic medalists Vijay Kumar and Yogeshwar Dutt will be jointly honoured by the Rajiv Gandhi Khel Ratna Award and 25 sportspersons will be selected for Arjuna Awards for this year Feature – Stumped! Breach of Endorsement Agreements Personal brand endorsement agreements are an inherent part of the entertainment and sports industries. Brands spend millions in order to align themselves with a successful and attractive personality in the hope that such association will register a connection with potential customers. Most of these endorsement agreements for “personal services” secure a famous celebrity’s presence at the brand’s promotional events, commercials and other materials which help to retain the celebrity’s image within the brand.
FROM THE HOME PAGE   COMMENTARY German GP: Alonso Strengthens Championship Lead PIT STOP PUNDIT - Force India split tyre strategies between their drivers who fight excessive tyre wear to eventually finish 9th (Hulkenberg) and 11th (Di Resta). INTERVIEW 'Champions League and WWE not only give us good advertising traction, they also deliver higher sticky revenues' ATUL Pande, CEO of Sports Business,
BUSINESS INTELLIGENCE
Haryana mulls right to play act: Minister(The Hindu Business Line ) Sports memorabilia auctioned(The Hindu ) Lease burden and filth deal deadly blow to Talkatora Stadium(Mail Today ) Micromax eyes No 2 slot in India smartphone mkt(Financial Chronicle ) TAM data faces questions from radio operators(Mint ) India story takes a leap as Maxus sets up base here(Business Standard ) Companies break the bank to buy Bollywood movie rights(Business Standard ) Apple’s market value exceeds Microsoft’s during 1999 bubble(Mint ) Facebook investors brace for more dip in share value(Business Standard )
CRICKET
Binny tipped to be the next chief selector(Hindustan Times ) Kerry Packer's cricket revolution changed the way the game was played forever(Herald Sun )
FOOTBALL
ESPN seals 6-yr multimedia deal for The FA rights in Oz, NZ, Pacific Islands(SportzPower ) AFC extends Bin Hammam suspension(SportzPower ) Durand Cup will be a success even sans sponsor: Organiers(Times of India ) NE Lajong Super Series match shifted from Guwahati to Imphal(Deccan Herald )
MOTORSPORTS
Bangalore brain behind Indian Grand Prix trophy(Times of India )
LONDON OLYMPICS AFTERMATH
Olympic, Team GB partnerships boost adidas' H1 UK sales 24%(SportzPower ) Olympic feats wipe out a year for others(The Hindu ) Sushil Kumar game for setting up wrestling academy in Noida(Hindustan Times )
GOLF
Wheels of change: Finding life in golf(Hindustan times )
OTHER SPORTS
IRB announces television match official trials(SportzPower ) Sardar, Sandeep to play for Dutch side in Euro Hockey League(The Hindu ) NBA Partners With Ticketmaster to Create Website to Sell Tickets(Bloomberg )