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| BUSINESS INTELLIGENCE | ||||||||||||||||||||||
| Haryana mulls right to play act: Minister(The Hindu Business Line
) Sports memorabilia auctioned(The Hindu ) Lease burden and filth deal deadly blow to Talkatora Stadium(Mail Today ) Micromax eyes No 2 slot in India smartphone mkt(Financial Chronicle ) TAM data faces questions from radio operators(Mint ) India story takes a leap as Maxus sets up base here(Business Standard ) Companies break the bank to buy Bollywood movie rights(Business Standard ) Apple’s market value exceeds Microsoft’s during 1999 bubble(Mint ) Facebook investors brace for more dip in share value(Business Standard ) |
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| CRICKET | ||||||||||||||||||||||
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Binny tipped to be the next chief selector(Hindustan Times
) Kerry Packer's cricket revolution changed the way the game was played forever(Herald Sun ) |
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| FOOTBALL | ||||||||||||||||||||||
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ESPN seals 6-yr multimedia deal for The FA rights in Oz, NZ, Pacific Islands(SportzPower
) AFC extends Bin Hammam suspension(SportzPower ) Durand Cup will be a success even sans sponsor: Organiers(Times of India ) NE Lajong Super Series match shifted from Guwahati to Imphal(Deccan Herald ) |
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| MOTORSPORTS | ||||||||||||||||||||||
| Bangalore brain behind Indian Grand Prix trophy(Times of India
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| LONDON OLYMPICS AFTERMATH | ||||||||||||||||||||||
| Olympic, Team GB partnerships boost adidas' H1 UK sales 24%(SportzPower
) Olympic feats wipe out a year for others(The Hindu ) Sushil Kumar game for setting up wrestling academy in Noida(Hindustan Times ) |
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| GOLF | ||||||||||||||||||||||
| Wheels of change: Finding life in golf(Hindustan times
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| OTHER SPORTS | ||||||||||||||||||||||
| IRB announces television match official trials(SportzPower
) Sardar, Sandeep to play for Dutch side in Euro Hockey League(The Hindu ) NBA Partners With Ticketmaster to Create Website to Sell Tickets(Bloomberg ) |
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Personal
brand endorsement agreements are an inherent part of the entertainment
and sports industries. Brands spend millions in order to align
themselves with a successful and attractive personality in the hope that
such association will register a connection with potential customers.
Most of these endorsement agreements for “personal services” secure a
famous celebrity’s presence at the brand’s promotional events,
commercials and other materials which help to retain the celebrity’s
image within the brand.



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