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Aug 10 Vol 01, Issue 1000 TODAY'S TOP HEADLINES London set to capitalise on Olympic Park legacy After the Games, the LLDC will begin a £300m construction project to transform the Olympic site into the Queen Elizabeth Olympic Park. TEN Sports adds Brazilian League to football menu Ten Sports secures live rights from Total Sports Asia to broadcast Brazilian League for the 2012 to 2014 season on multiple distribution platforms for South Asia. WSG to digitally archive content with Masstech Masstech will archive more than 10 years of Asian football and golf footage, and magazine shows, which is conservatively estimated at more than 10,000 hours of programming ESS to broadcast ICC U-19 CWC in 180 countries ESS coverage will also be seen across the continents of Africa and South America, and throughout the Middle East, USA and Canada Mazda appoints JMI as motorsports AoR Agency retained to provide strategic guidance to Mazda and strengthen marketing communications efforts between the manufacturer's product line and its motorsports program. Fifa backs SportAccord programme designed to bolster Interpol's match-fixing detection unit Fifa, through its partnership with Interpol, is the first SportAccord member to tailor the programme for the needs of its discipline. Sporty Solutionz picks up global TV distribution rights for SLPL Sporty Solutionz has picked up the global TV distribution rights for the inaugural Mahindra Sri Lanka Premier League cricket, which kicks off Saturday. Learning Module – Player Selection Disputes: Comparative Legal Analysis An opportunity to represent the country at international sporting events is a highpoint in every athlete’s career. Athletes commit to training persistently for years in pursuance of this objective. In India, the Indian Olympic Association (“IOA”) performs the crucial function of finalizing athletes to represent India at the Olympics and other international sporting events such as the Commonwealth Games, Asian Games etc.
FROM THE HOME PAGE   COMMENTARY German GP: Alonso Strengthens Championship Lead PIT STOP PUNDIT - Force India split tyre strategies between their drivers who fight excessive tyre wear to eventually finish 9th (Hulkenberg) and 11th (Di Resta). INTERVIEW 'Champions League and WWE not only give us good advertising traction, they also deliver higher sticky revenues' ATUL Pande, CEO of Sports Business,
BUSINESS INTELLIGENCE
Enforcement Directorate initiates probe against Reebok(Economic Times ) Facebook ad campaign targets users logging out(Mint) Sony, BBC in alliance for India biz(Business Standard) India Inc gets lessons from sports legends, including Martina Navratilova, Narain Karthikeyan and Anil Kumble(Economic Times)
LONDON OLYMPICS
Tally Economics | What it takes to win medals(Mint )
CRICKET
IPL GC discusses Deccan Chargers mess, player payments(Times of India ) Aravinda hopes SLPL will not have payment issues(Hindustan Times )
FOOTBALL
Orissa’s biggest MSO Ortel raided for TEN Cricket signal piracy(SportzPower ) Man Utd IPO values club at $2.3 bln, less than expected(Reuters )
MOTORSPORTS
Red Bull set to be announced as new promoter of the World Rally Championship(Autosport ) Mercedes team principle refuses to clear air on Schumacher's future(Guardian )
OTHER SPORTS
Honda becomes lead sponsor of Four Hills ski jumping tourney(SportzPower ) Boxing head hopes to scrap computer scoring system(AP ) Ad games begin for Vijay, Gagan & Co(Hindustan Times ) New format encouraged match-fixing in badminton: Ponnappa(Times of India ) Pillay blames politics for debacle(The Hindu )