PANASONIC ACHIEVES NEW MILESTONE, REACHES 1 MILLION AC SALES IN INDIA
Further aims to capture 20% market share in Split AC segment in FY 2013
Planning to invest 120 crores for the AC segment in FY 2013
20th May, 2013, India – Panasonic today announced setting yet another milestone by hitting 1
Million Air Conditioner sales in India since April, 2008. Understanding
and meeting the customer requirements & needs has been a constant
endeavor at Panasonic. In the AC segment, the company has set new bench
marks with its
ECONAVI technology based on their unique energy saving concept. In
addition to this, Panasonic is the first to aggressively promote the
revolutionary ‘Intelligent Inverter Technology’ that helps the air
conditioning unit reach the desired temperature faster and also operate
much efficiently and save up to 50% energy consumption. With its already
existing expansive portfolio in the AC segment the company has achieved
this milestone in shortest period and will continue to roll out more innovative additions catering to the diverse needs of consumers.
With
localization being one of the key growth drivers for Panasonic in
India, the company has been creating products that meet the specific
needs and requirements of customers. Keeping this in mind, Panasonic
also introduced first-of-its-kind India specific innovation Cube AC in
2010, which is moderately priced with all comforts and energy efficiency
of split units, to suit the requirement of Indian households. With “Localisation” and “Innovation” at the core of the company’s business strategy, the
market share percentage for ACs which was less than 1% in 2008 jumped
to 6% in 2010 and currently stands at 15% today. Panasonic being a
relatively new entrant is growing around 80 to 100% in split ac segment
and stands no.1 in states like Gujarat, Maharashtra, Tamil Nadu and
Rajasthan.
Speaking on the milestone achieved, Mr. Suresh Kumar Bandi – Divisional Deputy Managing Director, Home Appliances Business, Panasonic India said,
“Panasonic continues to revolutionize the AC market in India and the
milestone of 1 million is just a start. Our Japanese Technology powered
ACs will continue to deliver many more milestones and comfort our
customers for years to come”
In
addition to its existing line up and growth achieved till now,
Panasonic plans to invest Rs.120 crores in FY 13 in the spilt
air-conditioner segment and aims to capture around 20% of the market
share by end of this fiscal. The company recently launched its new and
improved AC line up of ECONAVI products, and with its new advertising
campaign featuring Katrina Kaif the company is hoping to make its
presence felt as the innovator and the change-maker.
Comments
Post a Comment