Lewis Hamilton and Nico Rosberg new Friends of the Brand: IWC
Lewis Hamilton is a declared aficionado of fine
watchmaking and clearly recognizes the similarities between his profession and
the watches made by IWC Schaffhausen: “I love wristwatches, and it seems to me
that those made by IWC have a lot in common with Formula One™ drivers: they’re
unique, high-performance watches and are among the best in their field. Needless
to say, I’m really looking forward to our partnership with the company.”
Nico Rosberg has ties with the watch manufacturer
from Schaffhausen that started when his father gave him an IWC years ago. “From
that moment on I was hooked, especially on watches by IWC: the designs are
simply unique. But it isn’t just the outside: the cases are packed with
state-of-the-art technology and high performance. Becoming a Friend of the
Brand is like being reunited with an old acquaintance. My first watch was an IWC,
a gift from my father.”
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