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Sahara India Group renews ties with Indian hockey

Sahara India Group on Wednesday renewed its ties with Indian hockey by signing a five-year deal to sponsor the national men's and women's teams. The Group also announced a sponsorship amount that is 170 per cent higher than the sum in the previous contract. Besides the seniors, the group will also sponsor the junior teams.

The group, which had earlier come forward to support the national sport in 2003, has assured whole-hearted support for the development of hockey.

Sahara's association with hockey comes close on the heel of its decision decision to pull out of its sponsorship of the Indian cricket team and ownership of the Pune Warriors IPL franchise.

In addition to this, Sahara is also involved with Indian boxing, wrestling, archery, shooting, track & field and
tennis, supporting a total of 95 sportsmen.

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