PGTI, Ten Golf Sign Three Year Deal

New Delhi 6^th February, 2012: Professional Golf Tour of India (PGTI), the official sanctioning body of professional golf in India, today announced a three-year exclusive partnership with the soon-to-be-launched sports channel, Ten Golf.

The deal provides Ten Golf with the broadcasting rights for all PGTI-sanctioned tournaments within and outside the country from 2012 – 2014. Ten Golf is India’s first exclusive golf channel.

Announcing the partnership, Mr Padamjit Sandhu, Director, PGTI, said, “Professional golf in India has had strong positive growth over the last five years under PGTI. We are today at a stage where it is important for us to showcase the depth of Indian talent and their achievements with the support of a professional electronic medium. To further grow golf, and project the opportunities and the potential the sport has, it is important to have a strong broadcast partner. With Ten Golf we see strong synergies, and are confident that their expertise, knowledge and bandwidth will substantially help take Indian golf to the next level."

Mr Atul Pande, CEO, Taj Television India Private Limited, said, “Our sports broadcast strategy of building committed viewers, in specific sports, has led to the idea of the golf channel - TEN Golf. Our tie up with PGTI will help in strengthing the Indian Tour. We will be working closely with Asian Tour and European Tour to bring world class golf action for viewers in India and the subcontinent."

Ten Golf to be launched in India  Official broadcast partner for PGTI tournaments

When Ten Golf launches next month, it will broadcast a weekly show titled “Inside the PGTI”. This show will highlight the best golfing action from PGTI events and will feature golfers on the PGTI circuit. The sports channel will also air special promos and fillers based on Indian golfers and the PGTI tour.

Ten Golf will be the latest addition to the bouquet of products offered by Taj Television Limited, whose portfolio includes Ten Sports, Ten Cricket, Ten Action+, Ten HD. TEN bouquet of channel reaches 100 million households across India.

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About PGTI:

Formed in 2006, Professional Golf Tour of India (PGTI) is the recognized official body of professional golf in India. PGTI’s objective is to promote professional golf in the country as well as give players an opportunity to be involved in decision making for all aspects of the game. Headed by Mr. Gautam Thapar (President), PGTI’s governing body comprises of leading Indian golf professionals such as Jyoti Randhawa, Shiv Kapur, SSP Chowrasia, Digvijay Singh, Uttam Singh Mundy, Amritinder Singh and Ranjit Singh. PGTI currently has over 300 members.

About Ten Sports

Ten Sports bouquet of channels are the leading sports channels in Indian Subcontinent. Ten Sports bouquet televise some of the best sporting actions from around the world which includes cricket action from Sri Lanka, West Indies, Pakistan, South Africa and Zimbabwe. It also has rights to televise highly popular WWE. TEN Sports has acquired long term  rights for  UEFA Champions League 2010-2011, UEFA Europa League 2010-201, MUTV, Chelsea TV , Barcelona TV. In addition to above it also holds the rights for US Open, ATP Masters and Moto GP.