MS Dhoni and Chris Gayle celebrate ‘Yaari’ with McDowell’s No.1 Soda
Share their ‘No1Yaari’ moments and stories of close friendship
Unveil the new identity of McDowell’s No. 1 Soda and kick off the ‘Yaari’ digital movement
New Delhi, Nov 2, 2015: The real bond of friendship is the one that stands the test of times. After all these years of close friendship, MS Dhoni and Chris Gayle took their personal camaraderie and passion for the sport to the next level and celebrated their ‘No1Yaari’ by unveiling the new identity for United Spirits’ iconic brand McDowell’s No. 1 Soda and shared inspiring stories of their brotherhood.
The new identity of McDowell’s No.1 Soda is showcased through a simple yet powerful and unique logo that represents how close friends ‘hug’ each other.
Gautam Bhimani, the popular cricket commentator, hosted a candid conversation with the duo whereby he quizzed them on their ‘No1Yaari’ moments, unrevealed locker room stories, boy banter and more.
Excited to talk about his personal Yaari moments, the Indian skipper, MS Dhonisaid, “Sports truly brings us together. Be it invoking the feeling of brotherhood within the team or bonding with people with a shared passion for the sport. Gayle and I share a fantastic equation that is sealed by the bond of real friendship and mutual respect. Reliving great memories and special moments today has been real fun! McDowell’s No. 1 Soda brings back warm memories of great evenings spent with my close friends and that’s what the brand has done once again for me today.”
The ever energetic and spontaneous sportsman, Chris Gayle said, “The shared passion for cricket is what connects Dhoni and myself as good friends and companions. In fact it is on the cricket field that I have made some of the most memorable friendships and for me the best way to show the joy and affection is through a hug. I am very happy that McDowell’s No.1 Soda has been able to capture a hug as the essence of true friendship in their new logo.”
Amrit Thomas, Chief Marketing Officer and President – United Spiritscommented on the occasion, “McDowell’s No. 1 Soda has always celebrated the spirit of brotherhood and true friendships. In our journey forward, we aim at strengthening this core brand proposition as we revamp our brand to drive this message strongly to our consumers. The new logo is a symbol of how close friends hug each other both metaphorically and literally and we are happy to have MS Dhoni and Chris Gayle unveil this since they are two friends that embody the bond of brotherhood.”
Gayle encouraged friends to jump on the ‘No1Yaari’ bandwagon and participate in McDowell’s No.1 Soda’s “SHARE A HUG” movement, where he demonstrated to the audience how simple it is to Share A Hug – all that a participant needs to do is click on the link (www.liveinstyle.com/share-a-hug), upload their best yaari picture which is then converted to the McDowell’s No. 1 Soda embrace and can be shared with their friends on social media. This online campaign will go live from 1st November to 6thDecember, 2015.
About ‘No1Yaari’ campaign by McDowell’s No.1 Soda
McDowell’s No.1 Soda by United Spirits Limited – A Diageo Company has been celebrating the bonds of brotherhood and bringing close friends together. In 2014, McDowell’s No. 1 Soda launched the ‘No1Yaari’ campaign with a 7-minute digital short film and a truly heart-warming song by Mohit Chauhan that celebrates those cherished, meaningful friendships that enrich our lives. The ‘No1Yaari’ film has garnered over 11 million views and been instrumental in establishing McDowell’s No.1 Soda as “Asli yaari ka No.1 spirit”.
About United Spirits Limited
United Spirits Limited (USL) is a subsidiary of Diageo plc which is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. In 2013-14, Diageo plc acquired a 54.8% shareholding in United Spirits making India one of its largest markets.
Founded in 1826, USL is the largest Indian spirits company, selling around 120 mn cases annually, involved in the manufacture, sale and distribution of beverage alcohol. USL produces and sells Scotch whisky, IMFL whisky, brandy, rum, vodka, gin and wine. Its portfolio includes much-loved brands such as McDowell’s No.1, Royal Challenge, Signature, and Antiquity. USL also imports, manufactures and sells Diageo’s iconic brands such as Johnnie Walker, VAT 69, Black & White, Smirnoff and Ciroc in India. The company also successfully operates strong brand extensions like Black Dog Sparkling Water, Smirnoff Experience, Royal Challenge Sports Drink, McDowell’s No.1 Soda and Bagpiper Soda among others.
The company is listed on the BSE (Bombay Stock Exchange) and NSE (National Stock Exchange). For more information about United Spirits Limited, our people, vision, brands, and performance visit us at www.unitedspirits.in.
Film screening APPUNTI PER UN FILM SULL’INDIA, 1968,
Dear Friends,
2015 marks the fortieth death anniversary of Pier Paolo Pasolini, the renowned Italian essayist, novelist, filmmaker, and poet. To pay tribute to this great cultural Italian personality, the Italian Embassy Cultural Centre, New Delhi will be presenting a series of events one of them is as follows:
Wednesday, 4th November, 6:30 p.m.:
Film screening APPUNTI PER UN FILM SULL’INDIA, 1968, short documentary film byPier Paolo Pasolini, presented by Nico Psaltidis.
Appunti per un film sull’India is a 1968 short documentary film by Pier Paolo Pasolini where he visits India to do a recces for his proposed film with India as its background about a king who gives up his body to feed a starving tiger. The film was shot around post-independent India when it was facing grave challenges of poverty, population and caste system. Pasolini narrates the challenges of India and its charms amidst all the problems the country faces. The 33 minute long documentary is composed of short interviews from random people about their opinions on matters such as family planning. The documentary also shows short interviews of journalists and one politician about the challenges India faces in modernizing itself without becoming westernized or losing the Indian identity in the process. Il film venne realizzato da Pasolini per conto della rubrica Tv7 del telegiornale del primo canale della Rai. Fu girato a Bombay, a Nuova Delhi e negli stati di Uttar Pradesh e Rajasthan nel dicembre 1967 e presentato alla Mostra del Cinema di Venezia l’anno seguente insieme al film Teorema. In queste riprese Pasolini si concentra su vari aspetti dell’India, dal mito alla realtà. All’inizio del film ci sono immagini istituzionali interrotte da immagini perturbanti di corpi malformati, non descritte dalla voce narrante.
The Film Screening is the partnering event of ongoing Delhi Photo Festival 2015.
Venue: Italian Cultural Institute, New Delhi
You are most welcome to attend the event and bring your friends along.
Free Entry on presentation of Photo Id.
Thanks & Regards,
Italian Embassy Cultural Centre
50- E, Chandragupta Marg (Entry from Nyaya Marg)
Chanakyapuri, New Delhi – 110 021
Phone: 0091-11-26871901/03/04Email: iicnewdelhi@esteri.it
Chanakyapuri, New Delhi – 110 021
Phone: 0091-11-26871901/03/04Email: iicnewdelhi@esteri.it
Consultation Towards Gender Transformative Rural Livelihoods:
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UN-ESCAP: Asia-Pacific trade slowing as economies adjust to lower global growth
UN-ESCAP’s flagship report analyses the rise of global value chains as a major vehicle of trade in the region
Asia and the Pacific remains the most dynamic region of the global economy but growth in regional trade and investment flows is slowing, the United Nations Economic and Social Commission for Asia and the Pacific (UN-ESCAP) said in its latest regional trade and investment outlook report released on 2 November. The report emphasizes that countries need to adjust to both cyclical and structural changes, especially in light of the global slowdown and an expected reduction in China’s growth rate.
Total exports and imports from the region grew by only 1.6 per cent in 2014, however, when excluding China from the regional total, exports from the Asia-Pacific region registered a decline of 0.4 per cent according to the Asia-Pacific Trade and Investment Report 2015 ESCAP’s annual flagship publication. The continued sluggish pace of trade and investment growth in the region is impacting the prospects of a merchandise trade recovery in the near-term. Despite this, the Asia-Pacific region stands out for its significant and sustained achievements in leveraging trade and investment flows for development.
Launching the Report in Bangkok, United Nations Under-Secretary-General and ESCAP Executive Secretary Dr. Shamshad Akhtar emphasized the importance of reviving trade and investment flows at a time when Member States have recently endorsed the centrality of trade and investment, as critical means of implementation for the new Sustainable Development Goals (SDGs). Dr.
Akhtar called on regional policymakers to enhance competitiveness in order to promote inward investment and technology.
“The data and analysis in the 2015 Asia-Pacific Trade and Investment Report will help to mainstream trade considerations, as we work towards achieving the new Sustainable Development Goals,” said Dr. Akhtar.
“Production fragmentation across national borders as part of Global Value Chains (GVCs) has opened new opportunities for developing countries to integrate in global trade. In order to prosper in this globalized environment, countries will need to boost competitiveness and productivity to attract inward investment and technology, and find areas where they can successfully integrate in these value chains.”
Tourism helps services trade outperform trade in goods
Despite the lowering of trade growth prospects, it is likely that the Asia-Pacific region will hold its position as the largest trading region in the world. In 2014, the region accounted for almost 40 per cent of global exports and imports. Intraregional imports remained at slightly more than 50 per cent of the total in 2014, with intraregional exports at 54 per cent.
The outlook for regional services trade was brighter than for merchandise trade. Asia-Pacific exports of services increased at 5.1 per cent in 2014, compared with 4 per cent in the previous year. Exports of travel and other commercial services were especially strong, supported by growing demand for travel by China.
The report shows that trade facilitation measures, including implementation of the WTO Trade Facilitation Agreement (TFA), can help reduce trade costs.
Indeed, many countries in Asia-Pacific are getting on with implementing trade facilitation measures ahead of TFA ratification. These changes will help reduce regional trade costs but much more still needs to be done, especially in landlocked countries. The report suggests that a regional agreement on paperless trade would mark a substantial breakthrough in this regard.
The Report also reinforces the importance of countries maintaining open trade regimes, and avoiding implementation of trade-restrictive measures.
It highlights the ongoing problems created by increases in use of trade-restrictive measures across the region, particularly non-tariff measures. These measures have detrimental consequences for the region’s least developed countries, presenting particular obstacles to small and medium sized exporters.
Entering Global Value Chains key for low-income countries
This year’s Report contains analysis on the challenges and opportunities posed by the rise of GVCs as a major vehicle of trade. Recent years have seen increased fragmentation of production across national boundaries with all its attendant benefit, supported by improving logistics, communication technologies and lower barriers to trade.
The Report concluded that the Asia-Pacific region has been central to the development of GVCs and is now at the heart of many global and regional supply chains. Despite this, most countries in the region have not fully benefitted from the expanded flows of trade and investments associated with the rise of GVCs and remain excluded from their potential benefits, particularly low-income countries, as 90 per cent of GVC-related trade is found to occur in just ten regional economies.
A full copy of the 2015 Asia-Pacific Trade and Investment Report is available at:
Background: The Asia-Pacific Trade and Investment Report (APTIR) is a recurrent publication prepared by the Trade and Investment Division of the United Nations Economic and Social Commission for Asia and the Pacific. It provides information on and independent analyses of trends and developments
in: (a) intra- and inter-regional trade in goods and services; (b) foreign direct investment; (c) trade facilitation measures; (d) trade policy measures; and (e) preferential trade policies and agreements. The report provides insights into the impacts of these recent and emerging developments on countries’ abilities to meet the challenges of achieving inclusive and sustainable development.
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United Nations Information Centre
for India and Bhutan
55, Lodi Estate, New Delhi 110003
Tel: 91 11 4653 2242; 2462 3439
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