IndiaⳠFirst Channel To Launch Simultaneously on Mobile and TV

29082013

Expanding its web of reach to every television household in the country, Zee Entertainment Enterprises Limited (ZEE), IndiaⳠleading television, media & entertainment conglomerate, launches ἢ>Zee Anmol⼯b>, a free-to-air general entertainment channel (GEC) on 1st September. ᚥe Anmol⠷ill be the first channel in the Indian television space to be simultaneously launched on mobile and television platforms. Popular stars Kratika Sengar, Sayantani Ghosh, Binny Sharma and Sa Re Ga Ma Pa 2012 winner Jasraj Joshi alongside ZEEⳠofficial spokespersons are in the city today to announce the launch of the new channel.

Positioned as ἢ>Dil Choo Jaaye⼯b>, ᚼ/span>ee Anmol⠩s a channel that believes in touching peopleⳠhearts through real, genuine emotions that will be depicted through some of the best shows that Indian Television has ever seen. ᚥe Anmol⠳tands for the most invaluable things in life Love, family, memories!
On the occasion of the channelⳠlaunch, Bharat Kumar Ranga, Chief Creative & Content Officer (CCCO), ZEEL, said, 㚅E has built a legacy of entertainment and emerged as the strongest brand on television over the last 20 years only through closely listening to the voice of our viewers it is only through understanding them that we have been able to bring ZEE to where it stands today. We have easily the richest library of content in the country and our shows are products of peopleⳠlove. Our insighting mechanism, which cuts across the length and breadth of the country, strongly indicates that the audiences today are craving for some of their all-time favourite shows from ZeeⳠlibrary and ᚥe Anmol⠩s an attempt to bring these popular shows back in to their lives!䊼o:p>

He adds, ぴ the same time, the television viewing universe has expanded by leaps and bounds over the last few years. So, the content of Zee Anmol will be first-time consumption for a vast majority of viewers across smaller towns where C & S penetration is still picking up. Our shows will reach out to countless fresh viewers across every television household in the country and immensely expand the reach of the network. So, the launch of ᚥe Anmol⠩s an exciting, new beginning for us!䊼o:p>

Taking the route of ᅮtertainment along with Value⼯b>, the channel will interact with its viewers through interesting on-air contests that ask learning- based questions centered around its shows. Interesting to note is the unique gratification for these contests that will have the winnerⳠsnapshots featured on the channel along with their family details, thereby giving viewers a chance to make their parents proud!

Already available across major MSOⳬ cable operators and key DTH platforms such as DD Direct and Dish TV, ᚥe Anmol⠷ill showcase some of the choicest, hand-picked content in the history of Indian television including the most unforgettable shows from Zee TVⳠrepository. It will also feature some of the current hot favorite fiction and non-fiction properties of Zee TV as well as entertaining movies and kids⠣ontent. The programming line-up of ᚥe Anmol⠩n its launch phase includes shows like ᐡvitra Rishta⬠შoti Bahu⬠ᓡat Phere⬠Ꭱagin⬠፡ayka⬠ዡsamh Se⬠ᓩndoor⬠ከansi ki Rani⬠ቮdiaⳠBest Dramebaaz⬠ᓨabaash India⠡nd ᄡnce India Dance⊼/span>amongst others.

Speaking of the channelⳠsimultaneous launch on mobile and television, Akash Chawla, Marketing Head, National Channels, ZEEL said, 㼯span>With the mobile internet penetration in India reaching almost 100 million, a simultaneous mobile launch of ᚥe Anmol⠷ill significantly aid in increasing the reach of the brand.䠈e adds, 㼳pan style=”color:#222222″>Viewers, even with 2G connections and non-smart phones, will be able to keep up with the channel through its WAP site zeeanmol.tv. The idea is to present viewers with ᣯnvenience of consumption⮠We will use repurposed content such as concise 2-3 minute webisodes of our shows, mood-based videos, most memorable dialogues of our showⳠartistes to facilitate convenient, on-the-go, 㳮acking䠣onsumption of the channel.伯:p>

The marketing campaign for ᚥe Anmol⠷ill be audio-visual intensive with a slew of heart-warming promos of the channel that will hit the air, capturing how it stands for the most relatable situations at home and lively exchanges with friends and family that bring a smile to your face. ChildrenⳠinterest in the channelⳠshows will be piqued through extensive school contact programmes. Outdoors and transit media branding in select markets will optimize the buzz.

Speaking of the shows coming up on ᚥe Anmol⬼span style=”font-size:11.5pt;color:#222222;background:white”> Ajay Bhalwankar, Head-Content, Hindi GECs, ZEEL, said, 㠉t is immensely gratifying to know that some of the best shows of ZEE that people have followed religiously over the years, will now reach out to every television household of the country. Countless viewers who constantly write into us demanding that we bring back these iconic shows will rejoice at the proposition of Zee Anmol. The launch of this FTA channel opens up new horizons of reach for ZEE. 伢>

Tune in to ᚥe Anmol⠦or entertainment that is bound to touch your hearts, starting 1st September!