Firefox Bikes bring Gary Fisher the creator of Mountain biking to india

November 5, 2012

Firefox Bikes bring Gary Fisher, the creator of Mountain biking, launch his latest design concept, the 29er series of mountain bikes

Bikes unveiled by the Father of mountain biking Gary Fisher
Firefox Bikes aims to sell 1,00,000 bikes every year by 2015

New Delhi, 5^th November’12

In yet another endeavor to bring world-class biking experience, India’s leading biking company Firefox Bikes Pvt. Ltd. announces the launch of SuperFly Hi-end 29er series, from the Gary Fisher Collection, a line of Trek Bikes in India.  The bikes were unveiled by Gary Fisher himself at a press conference held here in New Delhi in the presence of Shiv Inder Singh, Managing Director, Firefox Bikes.  The bikes will be available exclusively through Firefox Bike retail outlets across India.

Shiv Inder Singh, Managing Director, Firefox Bikes expressed that we are overwhelmed by the presence of Gary Fisher himself.  He further informed, “Gary Fisher Collection, is the product of a mountain biking icon, Gary Fisher’s vision & creativity combined with the engineering excellence & marketing brilliance of Trek USA. The 29er series created by Gary fisher takes mountain biking to an entirely different level of experience.

Mr. Singh further added “Today we are launching the 29er series that was invented by Gary Fisher.  The bikes with 29” wheels are the latest as compared to the standard 26” wheels. We will be adding additional models every year as the market demand develops.”    

Targeted at youth, 2 new models that includes SuperFly AL and SuperFly Comp are priced at   Rs. 1,45000/- and Rs.2,35000/- respectively.

“In keeping with the motive to carve a niche for bikes in the country and to provide international standards of biking to our customers and consumers, we have to maintain the quality and standards in every section of the society. We are targeting the sales of 3,000 bikes in a year” says Mr. Ajit Gandhi, Dy General Manager, Firefox Bikes Pvt. Ltd.

Mr. Singh further said, “The Company expects to increase the sales growth to 1,00,000 bikes
a year by year 2015 from the present 50,000.

About Gary Fisher
It was the crazy decade of the 1960’s in California USA. The decade that had the awesome destruction of the Vietnam war, simultaneously with the incredible creativity of the music of the Beatles, the art of Andy Warhol & the greatest peace movement of the flower power generation. 

It was the decade when youth rebelled in college campuses all over the US & an avid biker named Gary Fisher got banned from racing in California because his hair was too long. Always the rebel, Gary refused to cut his long hair & instead focused his intense passion & love of biking by bombing down off road mountain trails in Marin County California.

As the regular road bikes & cruisers, were totally unsuited for such off road treatment, Gary’s creativity went to work in modifying these bikes. This was the creation of the sport of mountain biking & enshrined Gary Fisher as the iconic original guru of mountain bikers.

In 1993 Gary joined hands with the world’s best manufacturer of mountain bikes, Trek Bicycle Corp, combining his creativity with Trek’s enormous manufacturing & marketing capabilities to bring Gary’s designs to the world market. The Gary Fisher Collection is the latest avatar of this marriage.

About Firefox Bikes Pvt. Ltd.
Firefox Bikes was incorporated in 2005, presently has over 100 exclusive retail outlets across India. Through their associate offices in Taiwan and Shanghai, Firefox put together a range of more than 55 models of bikes, covering the entire spectrum of Mountain, All Terrain Bikes, Road Bikes, BMX and kids bikes designed in the UK and manufactured in selected factories in the Far East.  Firefox Bikes is the sole distributor of Trek Bikes in India.

For more information, please contact:
Neeraj Shorya, 9310333595, neeraj@impactpr.in
Sujoy Chowdhury, 9310333597, sujoy@impactpr.in
IMPACT PUBLIC RELATIONS PVT. LTD.