5 Indians get a ‘money-can’t-buy’
lifetime opportunity with
Vodafone McLaren Mercedes team at the
second season of India’s
racing event
·
M/s Sequel Logistics Pvt. Ltd. declared winner out of 300,000 entries from SMEs across India – will
have its company logo on the Vodafone McLaren Mercedes cars during the race
·
4 lucky customers (Rahul Chhabria, Parth Joshi,
Anshita Rastogi and Paras Gupta) to spend weekend of their lives with the Vodafone
McLaren Mercedes team and the two racing stars - Lewis Hamilton and Jenson
Button
·
Vodafone will
speed up Delhi by
making DND Flyway Toll free on Sunday, October 28, 2012
New Delhi, October 24, 2012:
Vodafone India, one of India’s leading telecommunications service providers,
today announced the winners of ‘Vodafone
Drive into the Big League – II’ and ‘Vodafone
Join the Team’, two unique and innovative engagement initiatives in the
build-up to the second season of India’s racing event at the Buddh
International Circuit (BIC) at Greater Noida.
At
the close of three months of high activity-led selection and elimination
process, M/s Sequel Logistics Private
Limited was
declared winner of the ‘Vodafone Drive
into the Big League – II’ - an annual initiative by Vodafone India, to
provide a fillip to the SME sector and give them a money-can’t-buy-experience
of having their company logo on the Vodafone McLaren Mercedes cars during the
race weekend. S Rajkumar, COO &
Director, Sequel Logistics Private Limited received
this honour at the hands of Naveen
Chopra, Director, Vodafone Business Services
in the presence of Vodafone McLaren Mercedes racing legend Lewis
Hamilton.
Receiving the coveted honour of
being the guest sponsor, S Rajkumar, COO
& Director, Sequel Logistics Private Ltd said, “This is an incredible moment and I am speechless. On behalf of the
entire organisation, I am very grateful to Vodafone for creating this wonderful
platform for enabling SMEs like us to gain centrestage. It is once-in-a-lifetime
experience to see our logo being showcased on global stage as the Vodafone
McLaren Mercedes cars race through the circuit during race weekend. We are sure
this is going to benefit us invaluably in terms of building more equity for our
brand and our products and services.”
Leveraging
its global and exclusive relationship
with McLaren Mercedes since 2007, Vodafone has been engaging and providing
customers with unique content and great experiential events and promotions
through access to the team, the drivers and other assets. One such pioneering
initiative has been ‘Join the Team’ which Vodafone has been spearheading since 2009,
much before the big race came to India. The initiative facilitates
lucky customers to win a grand opportunity to spend the race weekend with the
Vodafone McLaren Mercedes team in Delhi.
Over
600,000 enthusiasts engaged online and via sms to participate in this contest
of which 2000 sent in complete entries.
The
four lucky winners of this year’s ‘Join the Team’ are Rahul Chhabria (Mumbai), Parth
Doshi (Mumbai), Anshita Rastogi (Delhi) and Paras Gupta (Delhi) and
they will spend the weekend of their lives enjoying
full hospitality staying with the Vodafone McLaren Mercedes team. They
will get complete access to the Paddock club, Pit lane, team garage and will
also participate in pit crew practice along with the two racing stars. The
winners were greeted on stage by racing icon, Lewis Hamilton.
Just over a month since his first-of-its-kind
Night Speed Run in Mumbai, Lewis
Hamilton expressed his pleasure at being back in India. Lewis Hamilton said, “Each time I return to India, I want to spend more time
and come back to see more of this country.
It is very gratifying to see a growing interest and enthusiasm for motor-racing
sport in India.
I would like to thank Vodafone, for their continued support to the team. It has
been a positive and mutually enabling association and as a team, we are all
looking forward to the race on Sunday.”
“The track looks great, it has quite a nice mix of corners -
the start of the lap is pretty stop-start, there are a couple of long straights
mixed with tight hairpins, but it’s the end of the lap that’s more interesting.
I am sure the speed and race enthusiasts will witness spectacular display of
superlative racing skills. I am looking forward to the first practice session
tomorrow to get a feel of the drive awaiting us on Sunday,” added Lewis
Additionally, following the success of Vodafone speed fest in Mumbai, Vodafone has tied up with
Delhi-Noida-Delhi (DND) flyway authorities to make the big race experience for racing enthusiasts in Delhi and NCR more
interesting. On the main race day on
Sunday, October 28, 2012, from 8am to 10pm, Vodafone
will speed-up Delhi
by making the DND Flyway Toll free allowing Delhi-ites a hassle-free experience
as they will not have to wait in long queues to pay toll and get to reach BIC
faster, smarter and better. Vodafone India has received the approval and
necessary written permission from Noida Toll Bridge Company.
Global Association
Vodafone
is the Title sponsor and 'Official Total Communications Partner' of the
Vodafone McLaren Mercedes team. This partnership is Vodafone's major global
sponsorship and is part of an ongoing commitment to the Formula 1 World
Championship, a sport which continues to deliver massive global television
coverage and which has significant appeal for Vodafone's consumer and business
customers and racing fans around the world.
The
title sponsorship, including the team name 'Vodafone McLaren Mercedes' and
'Official Total Communications Partner' of the team, continues to give Vodafone
dominant title sponsorship branding on the new 2012 cars, drivers' and pit
crews' overalls and helmets. As it enters into the fifth season of this
partnership, the associative rights acquired provide Vodafone, unique
opportunities that will continue to build brand value and raise brand
awareness.
The
team partnership delivers an innovative, powerful and integrated marketing
platform enabling Vodafone customers to get closer to the action through unique
experiences, innovative content, experiential events, advertising, offers and
promotions. Innovative products and services allow Vodafone to bring our
customers closer to the passion of Formula 1, empowering them to live the
experience through our sponsorship programmes.
Vodafone Drive into
the Big League
In
order to make significant in-roads into the small and medium business community
and to give then a platform for easier path of growth, Vodafone India, launched
the second season of Vodafone
Drive into the Big League in July 2012.
SMEs
are the growth engine of the Indian economy and Vodafone is partnering this
segment in their growth journey. In a very competitive scenario, SMEs need
technology tools to make their business processes more efficient. Technology,
which increases speed and efficiency by automating business process, saves cost
by minimizing errors and reducing human intervention and expands reach by
connecting more offices spread across geographies. Vodafone as a Total
Communication Solutions Provider is an enabler for the SMEs to provide the
above technology
The
Drive into the Big League initiative gives one lucky SME the opportunity to
take center stage with their logo on the Vodafone McLaren Mercedes cars at the
second season of the formula one motor racing event in Delhi. In 2012, Vodafone received a
phenomenal response of over 300,000 entries from all parts of the country,
competing for the
coveted
spot. After the city qualifying rounds in 10 cities across the country, namely
Pune, Chandigarh, New Delhi, Mangalore, Coimbatore, Kolkata, Vizag, Lucknow,
Ahmedabad and Bhubaneshwar, 21 finalists participated in an eight part TV
reality series on national television in front of an expert jury panel vying
for the top honour.
The Drive into the Big
League campaign was also adjudged one of the best uses of sponsorship at the
Asian Marketing Effectiveness Awards and Abby Awards for creativity of the
promotion campaign.
The winner
company will have their logo on the cars during the race which will be
broadcast to millions of TV viewers across the globe. Last year we saw ABC
Consultants take the coveted spot, this year another enterprising brand will
take the spot.
Vodafone Join
the Team
Join the Team is a part of
Vodafone’s efforts to deliver innovative, powerful and integrated marketing
platforms enabling Vodafone customers to get closer to the action through
unique experiences, innovative content, experiential events.
A mass scale consumer
engagement programme, Join the Team provides 4 winners with money can’t buy
opportunity to spend a weekend with the Vodafone McLaren Mercedes (VMM) team
during the motor racing event scheduled to be held at Noida. The contest was open
to any Vodafone subscriber (except JK & TN) from October 4, 2012 till
October 21st 2012. Users had to participate by just logging through
www.vodafone.in /jointheteam to register or by sending an SMS SPEED to 56565
(free of charge. Participants were required to select the correct response to
two questions and submit a slogan. Over 600,000 enthusiasts engaged online and
via sms to participate in this contest. Out of these 2000 sent in complete
entries and the four lucky winners were chosen eventually. These winners will
experience the weekend of a lifetime, living 48 hours with the Vodafone McLaren
Mercedes Team.
About Vodafone India
Vodafone India is a
member of the Vodafone Group and commenced operations in 1994 when its
predecessor Hutchison Telecom acquired the cellular license for Mumbai. The
company with revenues of over INR 32,000 crores has operations across the country
with over 153 million customers. Vodafone India has firmly established a
strong position within the Vodafone Group too, making it the largest subscriber
base globally. This journey is a strong testimony of Vodafone’s success in a
highly competitive and price sensitive market.
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