Panasonic enters the water purifier segment in India with
Blue!
·
Eyeing 10% market share in the electric water purifier category by 2015 in India
·
Also launches its new range NanoeTM Air Purifiers for the 1st time in India
26th September 2012, New Delhi:
Panasonic, the global leader in innovation and technology, today,
launched its range
of water purifiers equipped with advanced features to provide clean and
healthy drinking water to Indian families. In addition to
Panasonic BLUE water purifiers which are customized and developed
especially to suit the Indian environment keeping in mind the different
levels of hardness and impurities, Panasonic also introduced its
NanoeTM Air Purifiers.
Aiming to address the water
contamination and air pollution in India, with this launch Panasonic
reiterates its commitment towards its customers by understanding and
catering to their specific
needs through innovation in technology.
In India, the drinking water scenario is
very intense with growing concern of water contamination. Understanding
this need of the hour, Panasonic has introduced its range of water
purifiers– ‘BLUE’:
a name that embodies pure water. Also Air-
the most important element of life, which is unconsciously and
continuously ingested, is affected with the soaring problem of pollution
across the
country. The polluted air thus becomes a cause for various problems
like asthma, influenza virus, viral growth, sore throat and house dust.
Panasonic air purifiers launched today, have a very unique nanoe
function that can make safety, clean, and healthy air.
As the demand for air purifiers in India is getting bigger, Panasonic’s
target is to promote the importance of Indoor Air Quality by
NanoeTM
technology more.
This product line is more than just
for air purification as it can even penetrate into fabrics and deodorize
unpleasing smell embedded in clothes like tobacco odor etc. Being water
in nature,
NanoeTM also hydrates skin to prevent dryness.
Speaking on the occasion
Mr. Daizo Ito, President, Panasonic India said, “With this launch
we are entering the water as well air purifier industry in India which
is growing at a much faster rate, offering potential business growth
opportunity for Panasonic in the Indian market.
Panasonic water purifiers are India specific products with latest
technology not just for convenience of our customers but also for
healthier life and contribute towards building a greener and sustainable
society. This launch brings us another step closer
towards our vision of becoming the No.1 Green Innovation Company in the
electronics industry by 2018.”
Panasonic recently undertook an initiative
to facilitate clean and safe drinking water for underserved section of
the society by partnering with 50 city schools to install 200 water
purifiers. The
first installation event was graced by honorable Chief Minister of
Delhi Smt. Sheila Dixit. Panasonic has been enthusiastically engaged in
corporate citizenship activities to develop a sustainable society in
line with its global policy.
Speaking about the launch
Mr. Manish Sharma, Managing Director, Consumer Product Division, Panasonic India
said, “Increasing awareness about health and primary concern about
purity of water and hardness of water has triggered the demand for clean
and safe drinking water. Keeping
this in mind, we designed the stylish range of BLUE water purifiers for
Indian homes which ensure pure and healthy drinking water irrespective
of the harsh water conditions in different regions. Also, backed by
superior technology and the 50 years long standing
history for air purifiers in Japan, we are confident of building this
category with our new range of NanoeTM Air Purifiers in India.
He further added, “Being a new entrant in this segment, our
strategy is to establish a robust after sales infrastructure as this
category requires frequent customer interaction and after sales service.
We are currently looking at consolidating operations
in metro cities initially and getting close to our customers.”
The water purifier models available fall in 3 different categories:
·
UV category with pure UV purifier model priced at Rs. 7,990
·
"Advanced ECO RO" category with RO+UV purifier models priced at Rs. 16,990
·
Top of the line, "Alkaline Ionizer" model which is the new category is priced at Rs. 25,490
The 4 new models of air purifiers launched in India are:
·
The Entry Model Nanoe Air Purifier is priced at Rs.19,995
·
Nanoe Air Purifier with Humidier is priced at Rs.25,995
·
Middle Model Nanoe Econavi Air Purifier is priced at Rs.31,995
·
Top Model Nanoe Econavi Air Purifier with Humidier is priced Rs.47, 995
Panasonic
BLUE water purifiers will be available in Delhi NCR initially and will
be rolled out in Hyderabad, Chandigarh, Mumbai, Pune,
Bangalore and Chennai starting next month. The air purifiers will be
available in Delhi, Mumbai, Bangalore, Hyderabad and Chennai from 15th October, 2012.
Panasonic Corporate Vision
Panasonic
has a vision to become the No. 1 Green Innovation Company in the
electronics industry by 2018 (fiscal 2019), when Panasonic
will celebrate its 100th anniversary. Panasonic aspires for global
excellence as a Green Innovation Company and encompasses two goals:
Green Life Innovation to realize green lifestyles to enrich people’s
lives and Green Business Innovation to bring forth innovation
in our business styles.
About Panasonic Corporation
Panasonic
Corporation is a worldwide leader in the development and manufacture of
electronic products for
three business fields, consumer, components & devices, and
solutions. Based in Osaka, Japan, the company recorded consolidated net
sales of 7.85 trillion yen for the year ended March 31, 2012. It aims to
become the No. 1 Green Innovation Company in the Electronics
Industry by the 100th year of its founding in 2018.The company's shares
are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:PC) stock
exchanges. For more information on the company and the Panasonic brand,
visit the company's website at
http://panasonic.net/
About Panasonic India
Panasonic
makes available in India its wide range of consumer electronics and
home appliances like LCD & Plasma
TVs, DVD players, home theatre systems, cameras, camcorders, car audio
systems, air conditioners, washing machines, refrigerators, microwave
ovens, automatic cookers, vacuum cleaners and the like. The Company has a
workforce of about 12,650 in India and estimated
to do a turnover of Rs 10,000 crore in FY 2012. For more information on
the company and the Panasonic brand in India, please visit
http://panasonic.co.in.
Issued by Panasonic India | For media queries, please contact:
Genesis Burson-Marsteller |
Malvika Sinha | +91 987338255 |
malvika.sinha@bm.com
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