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Subroto Cup to kick off on September 27

23092013
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The 54th edition of the prestigious Subroto Cup will witness six teamsfrom four foreign countries slug it out with their Indian counterparts for the coveted trophy in the national capital from September 27-October 19 at the Dr B R Ambedkar  Stadium.
Subroto Cup is attracting more and more participation  every year and the 2013 edition will witness total of 81 teams, nine more than last year, vying for the three titles- U-14 boys, U17 boys , U-17 girls.
Ukrain team Troeshchina is comprises underprivileged  children adopted by the Centre of Physical. Health for Everybody . The team has won the UNICEF Football Cup in Spain recently beating top teams and will be one of the favoritesat this year Subroto Cup edition. Other five foreign teams are from Oman, Bangladesh and Afghanistan.
To promote this tournament, social media and sports channel,Ten Sports and Ten Action along with Doordarshan channel and AIR , thus follwing are  to give its specialized  broadcast services on web, air and electronic  medium.
The inauguration ceremony is on September  27 ,2013 at 9.30am ,Dr B R Ambedkar stadia.
Preliminary inter-school tournaments are organised in every state starting from Sub-division, district and division level culminating in the inter-school finals at the state level.
•The school winning the state inter-school championships participate in the main Subroto Mukerjee Cup Tournament at Delhi.
•The one month long tournament adopts a “Knock-out/League” system.
•Each half will be 30 minutes with an interval of 5 minutes.
•In the event of a draw, extra time of 7 minutes each half with one minute’s interval is allowed. If a match ends in a draw even after extra time the Tournament Committee may direct that a Penalty Shoot Out to decide the game.
 Ukraine Team who is the Winner of this year’s UNICEF Cup in Spain will be playing in the 54th Subroto Cup. MSP Malappuram’s success last year attracts more schools from Kerala this year
Sponsor Adidas to pick 10 players fromSubroto Cup to train in various European Clubs as a part of grass root promotion of football in India
The growing stature of the prestigious Subroto Cup Football tournament has attracted six foreign teams and taken the overall teams participating in the 54th edition of the oldest inter-school championship in Asia to 81, nine more than last year’s record.
The tournament, organised by Subroto Mukerjee Sports Education Society under the aegis of the Indian Air Force since 1960, will be played at the B R Ambedkar stadium here from September 27-October 19 in three categories — U-14 boys, U-17 boys and U-17 girls — with at least two finals played under flood lights for the first time ever.
Driven by the aim of promoting football at the grassroots level, the organisers also pick talented player from the tournament to form the “Subroto Boys” group, which is given scholarship for education and football training.
The introduction of the girl’s tournament has already seen response from the states. This year the number of teams in the U-17 girls tournament is 19, three more than last year. In the U-14 boys category, this year there are 30 teams compared to 23, the previous year. And the U-17 boys category there are 32 teams competing for the trophy.
In the 2012 edition, the trophy was lifted by Dynamo Kiev Football Club, the center of attraction this year would be Ukrainian side Troeshchina. The team of underprivileged children should start favourite after winning the UNICEF Football Cup in Spain earlier this year. The other five foreign teams would be from Oman, Bangladesh and Afghanistan.
This year for the first time many states have registered entry for teams in all three categories.  The success of MSP Malappuram, who became the first team from Kerala to reach the final of the tournament last year, has encouraged schools from the coastal state to send their teams in the U-14 boys and U-17 girls category as well.
Addressing the media at the pre-tournament press conference, Air Marshal HB Rajaram AVSM VSM Air Officer in Charge Administration said, “Subroto Cup has been witnessing growing participation from not just teams but also the corporate world. We have received support from 18 sponsors this year and Sporting Equipment Manufacturer, Adidas has entrusted their faith in us consecutively for the second year along with generous support from the Ministry of Youth Affairs and Sports.”
Adidas who is the primary sponsor for the tournament has been working to promote and identify talented footballers at a young age. On the occasion of the press conference, Brand Director Tushar Goculdas said, “they will be selecting 10 players from this year’s Subroto Cup Tournament and send them to various clubs in Europe for training and exposure purpose.”

In order to promote the tournament the Organizers are aggressively tapping the social media and other popular branding opportunities. From the tournament being promoted on Ten Sports and Ten Action; for the first time organizers will be publicizing the tournament through 13 PVR cinemas and 562 screens in 207 outlets of McDonalds and various Costa Coffee outlets through LIVE MEDIA. The Radio partners HIT 95 FM and FM Rainbow would be airing the details throughout the tournament period.
The inauguration ceremony is on September 27 and the three finals scheduled on October 11(Boys U-14) October 17 (Girls u-17), and October 19 (Boys U-17) will be telecast live on Doordarshan.

Udita Dutta
Founder Director
Artsmith-Concepts & Visions
+919899708223

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