ZegnArt PUBLIC/ INDIA LAUNCHES in collaboration with the Dr. Bhau Daji Lad Museum
THE RESIDENCY: In addition to ZegnArt’s public artwork commissions, every edition of ZegnArt Public will offer a residency grant to support a young artist under the age of 32 from the chosen country for the project in Italy. ZegnArt’s partner for the residency grant is the MACRO Museum of Contemporary Art of Rome and the Dr. Bhau Daji Lad Museum, Mumbai. Sahej Rahal is the artist who has been chosen for the residency project in for 2012.
20th February 2013, Mumbai: The launch of ZegnArt Public / India will take place in March 2013 in Mumbai, India. ZegnArt Public is created and organized by the Ermenegildo Zegna Group as part of ZegnArt, and will be launched in India in collaboration with the prestigious Dr. Bhau Daji Lad Museum (Mumbai).
ZegnArt comprises various projects implemented by the Ermenegildo Zegna Group
in Italy and abroad in the field of visual arts, in collaboration with
artists, curators, institutions and cultural institutions. Designed as
an independent commitment that is both complementary to and a
continuation of the activities of Fondazione Zegna, ZegnArt is aligned
with company's strong participation in every phase of the design and
implementation of each individual initiative, with the aim of creating a
virtuous circle able to forge a meeting point between two worlds – that
of business and that of culture.
ZegnArt Public
looks at contemporary art as an experience capable of stimulating the
comparison between cultures, fostering the exchange of knowledge and
resources and, as a model of education, supporting the growth of ethical
and civic values. The public space can be experienced in different
ways: it is a place of negotiation and exchange, a space of resistance
and debate. The mission of ZegnArt Public is to explore this range of
possibilities in social and cultural contexts that are very different
from one another. It is a long-term project that functions as an annual
format of commissions and residencies based on the principle of dialogue
and mutual exchange with developing countries and their institutions.
ZegnArt Public / INDIA will be launched in collaboration with the Dr. Bhau Daji Ladh Museum. The partnership between the Ermenegildo Zegna Group and the Dr. Bhau Daji Lad Museum
has been set up as a new and innovative model of public-private
collaboration that, in India in particular, is being established for the
first time for the support of contemporary art. ZegnArt Public/India is
the first episode of a long-term program that calls for the annual
activation, in an emerging country, of a dual path: the onsite
construction of a work of public art commissioned from an artist in
mid-career from within the host country and created in collaboration
with a local institution of international profile; the financing of a
residency offered to a young artist from the host country who is invited
to spend a research period in Italy. Public operates as a format based
on the principle of dialog and reciprocal exchange. Through the ideal
combination between the commissioning of a public artwork and a
residency program, Public was conceived with a three-year operational
calendar, in which India is the protagonist of the next episode,
followed by Turkey (September 2013) and Brazil (2014).
THE Public Art Commission: The
artist who has been selected as the protagonist of the first edition of
ZegnArt Public, launched in collaboration with the Dr. Bhau Daji Lad
Museum in Mumbai, is Reena Kallat (Delhi, 1973). The art installation
created by Reena Kallat, produced entirely by the Ermenegildo Zegna
Group and slated to be donated to the Dr. Bhau Daji Lad Museum, will be
open to the public from 3rd March 2013. The
presentation of the work will be accompanied by a schedule of
educational workshops and studios developed by Ms. Kallat for the
museum. The jury which selected Ms. Kallat’s submission for the
first episode of ZegnArt Public included Gildo Zegna and Anna Zegna, on
behalf of the Ermenegildo Zegna Group; Tasneem Zakaria Mehta, Jyotindra
Jain and Minal Bajaj on behalf of the Dr. Bhau Daji Lad Museum and
Andrea Zegna (project coordinator, ZegnArt).THE RESIDENCY: In addition to ZegnArt’s public artwork commissions, every edition of ZegnArt Public will offer a residency grant to support a young artist under the age of 32 from the chosen country for the project in Italy. ZegnArt’s partner for the residency grant is the MACRO Museum of Contemporary Art of Rome and the Dr. Bhau Daji Lad Museum, Mumbai. Sahej Rahal is the artist who has been chosen for the residency project in for 2012.
About ZEGNART: ZegnArt
is structured in three main areas, each characterized by its own
mission, by a precise area of intervention and by a different curatorial
system:
• Public
• Special Projects
• Art in Global Stores
This
triple structure makes it possible to identify the specific aspects of
each section, providing greater comprehension on the part of the public,
shedding light on the differences between the areas, and positioning
the commitment of the Ermenegildo Zegna Group within the visual arts as a
complex whole that is created from different coordinated actions,
expressions of a unique and consistent project design. All activities
and ZegnArt projects are available and constantly updated on the project
website www.zegnart.com.
PUBLIC
is a long-term project that functions as an annual format of
commissions and residencies based on the principle of dialogue and
mutual exchange with developing countries and their institutions. By way
of an ideal combination that includes the commissioning of public
artwork and a residential research grant program, Public aims to promote
a new mode of exchange and cultural contamination through contemporary
art.
SPECIAL
PROJECTS is a container designed to collect projects of significant
profile and commitment that are distinctive in respect to Public and Art
in Global Stores in terms of their characteristics and methodologies.
These projects are presented in collaboration with cultural institutes
or originate from particular contexts. The Special Projects do not have a
single curatorial guidance, but are assigned from time to time to
different curators based on the type of project and the artists
involved, with the aim of giving a voice to protagonists of the
contemporary art scene.
ART
IN GLOBAL STORES is a special program that consists of the
commissioning ad hoc artwork from internationally renowned artists. All
works are designed to be hosted within the Ermenegildo Zegna Global
Stores. The project attests to an essential part of the identity of the
Group that sees art as a vital and indispensable tool for research and
development, and seeks to bring together art and an international
audience.
About the Dr. Bhau Daji Lad Museum: The institutional partner of the project in Mumbai is the Dr. Bhau Daji Lad Museum (www.bdlmuseum.org),
the oldest museum in the city, whose collections document the applied
arts and everyday life in Mumbai in the nineteenth century. Under the
guidance of its Director, Tasneem Zakaria Mehta, the museum has opened
its doors to contemporary art with an ambitious and far-sighted program
that involves Indian artists. The choice of this institution was formed
on the basis of a common vision of art as a factor for development and
awareness-building of the entire community. The Museum won UNESCO’s
highest international award in the field of cultural conservation and
restoration in 2005, and re-opened in 2008 with an extensive exhibitions
program which includes a strong focus on contemporary art. The ZegnArt
Public Project, in collaboration with the Dr. Bhau Daji Lad Museum, will
be located in a large plaza in front of the newly renovated Special
Project Space.
Press Contact ZegnArt Public / India:
Flint Asia
Radhika Sen
E:asia@flint-pr.com
E:asia@flint-pr.com
M:+91-9899266836
D: +91 (11) 47119815, 47119812
D: +91 (11) 47119815, 47119812
Comments
Post a Comment