STARBUCKS CONTINUES EXPANSION IN DYNAMIC INDIA MARKET
by sagarmedia
STARBUCKS CONTINUES EXPANSION IN DYNAMIC INDIA MARKET WITH THE OPENING OF ITS MUCH ANTICIPATED FLAGSHIP STORE IN NEW DELHI
Continuing to expand across Asia, Company enters
capital city with beautiful, contemporary store design, exclusive food
offerings and a specially designed, India-specific Starbucks Card
“We are delighted to open our doors to customers here, in the capital city of New Delhi; extending the Starbucks Experience to more customers in India, ” said John Culver, president, Starbucks Coffee China and Asia Pacific. “We are incredibly humbled by the warm way in which the Indian consumer has embraced Starbucks entry into the market. This first flagship store in New Delhi promises to offer a distinct third place with a beautiful store designed specifically for New Delhi with great respect to the rich Indian heritage and culture. We are committed to the India market for the long-term and will aggressively grow our business, expanding stores and providing locally relevant innovations.”
Commenting on the launch of the New Delhi store, Avani Saglani Davda, CEO, Tata Starbucks Limited said, “We look forward to inviting customers to our first flagship store in New Delhi to enjoy the unique store design and elevated customer experience. We will continue to work thoughtfully to open stores in locations where our customers want and expect us to be. We continue to serve the finest espresso, sourced and roasted in India for India and are confident that our specially designed food offering will appeal to our customers here.”
Strategically located, the flagship store is unique in its contemporary design and celebrates concrete in its natural form, while embracing the Indian craft of weaving. The store will be open to customers from 10 am to 10 pm every day of the week, and will offer customers free Wi-Fi and a newly designed India-specific Starbucks Card to celebrate the rich heritage of this dynamic market.
The extensive product portfolio boasts of a wide range of offerings to choose from, with exciting additions like Murg Makhani Pie, Mutton Seekh in Roomali Roti, Chicken and Vegetable Lettuce Sandwich, Reshmi Kabab Roll, Lal Achari Mirch Turnover and Classic Breakfast Chicken Sandwich. The store will also offer a broad beverage portfolio to include a wide range of Starbucks® signature beverages, Tata® | Tazo® tea and Himalayan mineral water, in addition to the Indian Espresso Roast that is sourced locally through the coffee sourcing and roasting agreement with Tata Coffee; a hallmark feature of Starbucks stores in the India market.
Starbucks entered the Indian market in October 2012. Starbucks® stores are operated by the joint venture, Tata Starbucks Limited, and branded as Starbucks Coffee – “A Tata Alliance”.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the finest arabica coffee in the world. Today, with more than 18,000 stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com
About Tata Global Beverages
Tata Global Beverages is a part of the global Tata Group. Tata Global Beverages is a global beverage business and the world’s second largest tea company. The group’s annual turnover is US $1.4 bn and it employs around 3000 people worldwide. The Company focuses on ‘good for you’ beverages and has a stable of innovative regional and global beverage brands , including Tata Tea, Tetley, Himalayan natural mineral water and Eight O’ Clock Coffee. For more information, please visit www.tataglobalbeverages.com
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