Fitbit Announces Broad Availability Across India and Launches FitStar Personal Trainer

Fitbit progressively available in more than 300 Reliance Digital, Croma and Helios stores across India; Fitbit helps Indians get fit with leading trackers and personalized video workouts

NEW DELHI – 25 August 2015 – Fitbit, Inc ., the leader in the global connected health and fitness market, today announced the nationwide availability of its full line of top-selling activity and sleep-tracking products in India, helping put a more active and healthy lifestyle within reach for Indians across the country. After an initial, successful launch on Amazon in June, the full Fitbit product line will be available progressively through September at leading Reliance Digital, Croma and Helios retail stores across India.

As part of its commitment to helping Indians lead healthier more active lives, Fitbit also announced the launch of FitStar Personal Trainer™ in the region. Acquired by Fitbit earlier this year, FitStar™ is one of the largest platforms for delivering personalized video-based workouts, so Indians have even more ways to get fit. With customized video-based workouts and handcrafted Freestyle sessions led by U.S. football legend, Tony Gonzalez, FitStar offers a holistic fitness solution that is accessible, convenient and inspiring.

FitStar users can track their daily activity with Fitbit devices and get a tailored exercise program designed specifically for them across iOS devices and desktop computers. Recipient of an Apple Editors' Choice Award, as well as App Store Best of 2013 and Best of 2014 product awards, FitStar Personal Trainer enables users to effortlessly publish their FitStar workouts to Fitbit to see how their personal training impacts their overall health.

“There is a clear trend emerging across India with people aspiring to improve their health and fitness as high rates of chronic conditions, such as obesity and diabetes, are compelling them to look for new ways to reinforce healthier habits,” said Woody Scal, Chief Revenue Officer, Fitbit. “At Fitbit, we know that a healthier, more active lifestyle is in everyone’s reach. By helping people see that that small changes can add up to big results, Fitbit makes the path toward health and fitness engaging and sustainable.”

A Family of Products for Every Health & Fitness Goal

Fitbit is a pioneer and leader in the connected health and fitness market, and remains true to its mission to empower people to lead healthier, more active lives. The Fitbit platform helps people become more active, exercise more, sleep better, eat smarter, and manage their weight.

Knowing that one size does not fit all in health and fitness, we offer a wide range of devices and virtual coaching to fit seamlessly into people’s daily lives and activities. Beginning with the latest additions to the Fitbit family of trackers, Fitbit Charge™, Fitbit Charge HR™ and Fitbit Surge™ are designed to take users from the Fitbit tracker for everyday fitness, to the Fitbit trackers foractive and performance fitness:

•        Fitbit Charge is a high-performance activity and sleep wristband that delivers all-day activity tracking, real-time fitness stats and Caller ID right on the wrist for people who want to step up their everyday activities to improve their overall health; 7-10 days battery life

•        Fitbit Charge HR is an advanced fitness tracker that delivers the benefits of Fitbit Charge with PurePulse™ continuous wrist-based heart rate tracking all day and during workouts without an uncomfortable chest strap; plus all-day activity tracking, Caller ID and automatic sleep detection for active consumers looking to push their fitness further; up to 5 days battery life

•        Fitbit Surge, a Fitness Super Watch, combines popular features like built-in GPS, PurePulse continuous wrist-based heart rate tracking, all day fitness tracking with smartwatch functionality in one device for people dedicated to reaching their peak performance; up to 7 days battery life

Saina Nehwal, the No. 1 badminton player in the world and Fitbit fan explains, “The data it gives me is invaluable. It’s easy to use and I can see how much it will help me when I train. It is a perfect partner for me to keep a track of my intense routine while preparing for tournaments and matches.”

The Fitbit family of trackers also includes Fitbit Flex™, Fitbit One™, Fitbit Zip™ and the Aria™ Wi-Fi

Smart Scale to help everyday users make every step count with everyday activities to improve overall health and fitness:

•        Fitbit Flex is a stylish activity and sleep-tracking wristband that offers a slim, minimalistic design for people that are goal-oriented and want more flexibility in accessorizing; tracks steps taken, distance traveled, calories burned, active minutes and sleep; 5 days of battery life

•        Fitbit One is an advanced clip-based activity and sleep tracker that tracks steps taken, distance traveled, calories burned, floors climbed and sleep; 10-14 days battery life 

•        Fitbit Zip is a fun, simple clip-based activity tracker that tracks steps taken, distance traveled and calories burned; up to 6 months of battery life

•        Aria Wi-Fi Smart Scale is a high-end performance scale that tracks weight, BMI and body fat percentage over time; wirelessly syncs stats with online graphs and mobile tools that provide a long-term overview of progress

Shraddha Kapoor, Bollywood star and Fitbit fan shared, “I was so excited to put my Fitbit Flex on for the first time and love how it helps me to track my exercise and fitness program, track all my activity and even compete against my friends. The form factor and colours also allow me to blend Fitbit perfectly with my look.”

Pricing & Availability

All Fitbit products will be progressively available at Croma, Helios and Reliance Digital retail stores nationwide, as well as online onAmazon.

•         Fitbit Surge (MSRP 19,990 INR); available in black, blue¹ and tangerine¹

•         Fitbit Charge HR (MSRP 12,990 INR); available in black, plum, blue¹ and tangerine¹

•         Fitbit Charge (MSRP 9,990 INR) available in black, blue, burgundy and slate¹

•         Fitbit Flex (MSRP 6,990 INR); available in 10 colors – black, slate, blue, red, tangerine¹, teal¹, violet¹, navy¹, lime¹ and pink¹

•         Fitbit One (MSRP 6,990 INR); available in black and burgundy

•         Fitbit Zip (MSRP 3,990 INR); available in charcoal, magenta

•         Fitbit Aria (MSRP 9,990 INR); available in black and white

FitStar Personal Trainer app is now available for free on iOS and Web.

¹      These colors are coming soon. Fitbit Charge, Fitbit Charge HR and Fitbit Surge will be available in small and large.

Committed to Highest Quality Product Standards

Fitbit is committed to creating the highest quality products and helping customers learn the best way to wear their trackers. Fitbit consults with scientific experts and conducts extensive product tests with independent labs to ensure they meet stringent standards.

Fitbit encourages anyone wearing an activity tracking wristband, regardless of the brand, to follow four key elements for maximum enjoyment: keep it clean, keep it dry, don’t wear it too tight and give your wrist a rest. We recommend wearing the band loosely enough that it can move back and forth on your wrist. We have developed guidelines for our products with our Scientific Advisory Board dermatologists to educate the public on how they should wear and care for their device and keep their skin happy. These guidelines are available at www.fitbit.com/productcare.

About Fitbit, Inc. (NYSE:FIT)

Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leader in the connected health and fitness category, Fitbit designs products and experiences that track everyday health and fitness. Fitbit’s diverse line of award-winning

products includes Fitbit Surge, Fitbit Charge HR, Fitbit Charge, Fitbit Flex, Fitbit Zip and Fitbit One activity trackers, as well as theAria Wi-Fi Smart Scale. Fitbit products are carried in over 45,000 retail stores and more than 50 countries around the globe.

Fitbit, the Fitbit logo, Fitbit Surge, Fitbit Charge HR, Fitbit Charge, Fitbit Flex, Fitbit One, Fitbit Zip, PurePulse, MobileRun, Aria and FitStar are trademarks, service marks and/or registered trademarks of Fitbit, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are

the property of their respective owners.

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Contact information:
Nikhil Kharoo	Jaime Hardley
Genesis Burson-Masteller	PR-APAC@fitbit.com
+919999844058
Nikhil.Kharoo@bm.com	Jen Ralls
Vineet Recriwal	PR@fitbit.com
Genesis Burson-Marteller
+918588856829
Vineet.recriwal@bm.com